1: Industry selection

News Media industry

2: Question: What effects will creative destruction have on traditional media?

how is creative destruction effecting newspapers?

3: Keywords:

• News media
• print
• news paper*, Mercury, Sunday telegraph
• news ownership, Fairfax, Newscorp
• traditional news media
• online news media/ sites, blog*
• effect*, impact*, issue*
• online versions of newspapers
• creative destruction
• journalis*

4: Search engine math and boolean operations:

• Newspapers AND online news AND Australia*
• Fairfax AND online counterparts
• Newspapers AND new media
• New media AND newspaper AND affect*
• new media vs traditional media
• newspaper* AND creative destruction
• newspaper OR news media AND survival

5: Search engines and searches:

altavista:

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google.com:

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yahoo.com:

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blog search:

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exalead:

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databases:

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